While a small number of Facebook and Google users have, in the past, been warned that their accounts may have been hacked into by something called a “state-sponsored actor”, users of social media platform Twitter have largely escaped unscathed by the phenomenon. Or at least they haven’t been told about it. Until now, that is, […]
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How Google protects users with safe browsing
As end users of Google’s suite of productivity enhancing tools, we have a right to know that the company is doing everything in its power to protect its billions of users – whether they are working from a desktop, browsing while they are on the go, or working remotely. But what measures has Google put […]
When do you need your BCP?
Having a Business Continuity Plan (BCP) is great, but only if you know when it needs to be invoked. If you don’t know when it should take effect, then you might as well not have one at all. While a lot of business owners might believe it is pretty obvious when a BCP needs to […]
Turning blogging into a business asset
People want to read your blog. You may not think it’s true, but the fact of the matter is that someone somewhere is looking for information on a subject you know inside and out. Of course, this information has to be presented in way that is engaging and unique to stand out and catch people’s […]
How to respond to negative feedback online
From restaurants to sports equipment vendors, no business is immune from negative feedback online. With more and more people spending hours on the Internet every day, customers are quick to voice their opinions about businesses. And their comments aren’t always positive. You might wonder how do you respond when you receive a negative review from […]
Why you should plan for BI wisely
Business Intelligence (BI) software has helped thousands of small and medium-sized businesses around the globe increase profits and improve efficiency. If you think your business will enjoy similar success by simply installing some software you are sorely mistaken. You must plan BI implementation wisely in order to see the results you want. Here are a […]
The Case of the Yellow Photograph
Once, there was the mysterious case of the yellow photograph.
A client walked in and showed us this strange apparition on her telephone.
Obviously, we inquired as to what the scene looked like to her eyes at the time, to which she replied, “It was not at all all yellow!”
We pondered for a moment before seizing on the idea that the case may revolve around the case.
How boring brands can win on social media
As a business owner, you may think social media isn’t worth the effort. You may have dabbled in Twitter, Facebook, or LinkedIn and seen minimal (if any) results. Of course there are other businesses that do well on these platforms – like Nike or Google – you may think. But these are exciting brands! What […]
Best storm preparation is communication
There is nothing worse for a company and its customers than being forced to close because of inclement weather. And with winter almost upon us once again, now is a good time to make sure your business continuity plan is prepared for anything and everything mother nature is looking to throw your way. By communicating […]
The Little Drive that Could
We always check the health of hard drives in computers we work on, in case hardware issues require them to be replaced. I noticed that this particular drive was unhealthy, but not failing. And that it had an extraordinary number of hours.