How to collect customer data effectively

Businesses have more access to customer data these days, thanks to customer analytics tools being more affordable and powerful than ever. However, a lot of data is unnecessary and can take up precious memory space. To ensure that your insights are relevant and useful, you must have a well-defined data collection system in place. Customer […]

How to improve data collection practices

As businesses of all sizes continue to adopt more apps and tools, the amount of available data grows exponentially. However, not all of that information is important or even useful. It’s critical that as you collect more data you keep it organized and relevant. The collection process is the best place to start. Before we […]